{"id":6701,"date":"2014-02-14T16:55:50","date_gmt":"2014-02-14T15:55:50","guid":{"rendered":"http:\/\/honzapav.cz\/?p=6701"},"modified":"2020-10-04T12:36:44","modified_gmt":"2020-10-04T11:36:44","slug":"new-media-inspiration-social-network-analysis","status":"publish","type":"post","link":"https:\/\/honzapav.cz\/nova-media\/new-media-inspiration-social-network-analysis\/","title":{"rendered":"Kdo si z\u00edskal nejv\u011bt\u0161\u00ed sl\u00e1vu na New Media Inspiration?"},"content":{"rendered":"

\u0158ekl jsem si, \u017ee m\u00edsto osobn\u00edho zhodnocen\u00ed toho, kdo byl na konferenci New Media Inspiration 2014<\/a> hot a kdo ne, p\u0159id\u00e1m n\u011bjak\u00fd nov\u00fd pohled – Social Network Analysis<\/strong><\/a>. V pr\u016fb\u011bhu dne jsem sledovat, kdo o konferenci tweetuje, kdo koho retweetuje a zmi\u0148uje ve sv\u00fdch tweetech, aby p\u0159i\u0161el na to, kdo p\u0159il\u00e1kal nejv\u011bt\u0161\u00ed pozornost. A proto\u017ee internet bo\u0159\u00ed vzd\u00e1lenosti, klidn\u011b se mohlo st\u00e1t, \u017ee to nebude ani jeden ze speaker\u016f \u010di poslucha\u010d\u016f, ale t\u0159eba Dan Do\u010dekal.<\/p>\n

Prvn\u00ed anal\u00fdzu jsem d\u011blal a\u017e v cca 13.40. Z Twitter API jsem z\u00edskal celkem 288 vazeb (tweet\u016f, mentions, retweet\u016f) od 151 u\u017eivatel\u016f.<\/p>\n

\"nmi-13-40\"<\/a><\/p>\n

Ve vizualizaci jsou odli\u0161eny clustery lid\u00ed, kte\u0159\u00ed spolu mohou n\u011bjak souviset – nap\u0159\u00edklad spolu pracuj\u00ed, kamar\u00e1d\u00ed se nebo chod\u00ed do \u0161koly (nen\u00ed to ale pravidlo, z\u00e1klad je v tom, kdo s k\u00fdm interaguje). U t\u011bch men\u0161\u00edch se projevila sout\u011b\u017e s QR k\u00f3dy, ale celkov\u011b mohla maxim\u00e1ln\u011b p\u0159idat nov\u00e9 mosty mezi komunitami, jejich\u017e \u010dlenov\u00e9 se neznali.<\/p>\n

P\u011bkn\u00e9 na tom je, \u017ee cel\u00e1 anal\u00fdza vyu\u017e\u00edv\u00e1, jak by \u0159ekl Josef \u0160lerka a nebo Obama, „just metadata“. A stejn\u011b jako Jamese Bonda kybernetick\u00e9 bezpe\u010dnosti ani m\u011b nezaj\u00edmal obsah samotn\u00fdch tweet\u016f.<\/p>\n

Pro definici toho, kdo vyvol\u00e1val nejv\u011bt\u0161\u00ed z\u00e1jem na Twitteru, jsem si vybral metriku In-Degree<\/a>. Ta v p\u0159\u00edpad\u011b moj\u00ed anal\u00fdzy vyjad\u0159uje, kolik dan\u00fd \u010dlov\u011bk z\u00edskal zm\u00ednek a retweet\u016f (samotn\u00e9 tweety jsem v t\u00e9to f\u00e1zi odstranil).<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
TOP u\u017eivatel\u00e9 dle In-Degree (13:40)<\/th>\n<\/th>\n<\/tr>\n
josefslerka<\/td>\n30<\/td>\n<\/tr>\n
petrkou<\/td>\n12<\/td>\n<\/tr>\n
justxsi<\/td>\n11<\/td>\n<\/tr>\n
nminspiration<\/td>\n9<\/td>\n<\/tr>\n
medvidekpu<\/td>\n8<\/td>\n<\/tr>\n
stunome<\/td>\n7<\/td>\n<\/tr>\n
korinektomas<\/td>\n7<\/td>\n<\/tr>\n
vjkombajn<\/td>\n7<\/td>\n<\/tr>\n
zbiejczuk<\/td>\n6<\/td>\n<\/tr>\n
ulmanaz<\/td>\n4<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Dal\u0161\u00ed krok jsem d\u011blal v cca 16.10. Tato anal\u00fdza u\u017e byla trochu bohat\u0161\u00ed – celkem 479 vazeb od 160 u\u017eivatel\u016f.<\/p>\n

\"nmi-16-10\"<\/a> Josef \u0160lerka<\/a> byl st\u00e1le nejv\u00edce zmi\u0148ovan\u00fd (minim\u00e1ln\u011b retweetovan\u00fd – Josef \u0160lerka z\u0159ejm\u011b moc netweetoval), ale doh\u00e1n\u011bl ho \u00fasp\u011b\u0161n\u011b Kombajn<\/a> a dal\u0161\u00ed. Zaj\u00edmav\u00e9 na tom je, \u017ee Kombajn nebyl speakr. Do pr\u016fb\u011bhu NMI zas\u00e1hla tak\u00e9 extern\u00ed ud\u00e1lost – zablokov\u00e1n\u00ed Facebook Str\u00e1nky \u017d\u00edt Brno. Tuto ud\u00e1lost spojil s hashtagem konference pr\u00e1v\u011b posledn\u00ed nep\u0159\u00edtomn\u00fd nespeakr v TOP 10 Dan Do\u010dekal<\/a>.<\/p>\n

Zabili @zitbrno<\/a> parchanti, pros\u00edm #nmi14<\/a> o minutu ticha a retweet http:\/\/t.co\/86nBGUKx1F<\/a><\/p>\n

\u2014 Daniel Do\u010dekal (@Medvidekpu) February 8, 2014<\/a><\/p><\/blockquote>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
TOP u\u017eivatel\u00e9 dle In-Degree (16:10)<\/th>\n<\/th>\n<\/tr>\n
josefslerka<\/td>\n31<\/td>\n<\/tr>\n
vjkombajn<\/td>\n25<\/td>\n<\/tr>\n
lubos<\/td>\n24<\/td>\n<\/tr>\n
hondzyk76<\/td>\n21<\/td>\n<\/tr>\n
justxsi<\/td>\n12<\/td>\n<\/tr>\n
zitbrno<\/td>\n11<\/td>\n<\/tr>\n
petrkou<\/td>\n10<\/td>\n<\/tr>\n
medvidekpu<\/td>\n9<\/td>\n<\/tr>\n
simindr<\/td>\n9<\/td>\n<\/tr>\n
ditamorg<\/td>\n8<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Posledn\u00ed anal\u00fdzu jsem d\u011blal v 19.30 u\u017e z afterparty v klubu K4. Z pohledu mno\u017estv\u00ed vyta\u017een\u00fdch dat to bylo nejlep\u0161\u00ed – celkem 845 vazeb od 229 u\u017eivatel\u016f.<\/p>\n

\"nmi-19-30\"<\/a> Kombajn dot\u00e1hl sv\u00e9 sna\u017een\u00ed, ale na Josefa u\u017e se nikdo nedostal. P\u011bkn\u011b se n\u00e1m „dovy\u0161vihl“ Honzdyk76 Suda<\/a> a z nespeakr\u016f p\u0159ibyl tak\u00e9 Adam Zbiejczuk<\/a>.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
TOP u\u017eivatel\u00e9 dle In-Degree (19:30)<\/th>\n<\/th>\n<\/tr>\n
josefslerka<\/td>\n40<\/td>\n<\/tr>\n
vjkombajn<\/td>\n33<\/td>\n<\/tr>\n
lubos<\/td>\n32<\/td>\n<\/tr>\n
hondzyk76<\/td>\n22<\/td>\n<\/tr>\n
petrkou<\/td>\n15<\/td>\n<\/tr>\n
nminspiration<\/td>\n14<\/td>\n<\/tr>\n
zbiejczuk<\/td>\n13<\/td>\n<\/tr>\n
simindr<\/td>\n13<\/td>\n<\/tr>\n
justxsi<\/td>\n12<\/td>\n<\/tr>\n
zitbrno<\/td>\n11<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Pod\u00edval jsem se je\u0161t\u011b na TOP u\u017eivatele a In-Degree z jin\u00e9ho pohledu, abych vid\u011bl jejich v\u00fdvoj v \u010dase. Z grafu je p\u011bkn\u011b vid\u011bt, jak n\u011bkter\u00fdm relativn\u011b nov\u00fdm speakr\u016fm na NMI vysko\u010dily reakce po jejich p\u0159edn\u00e1\u0161k\u00e1ch (Lubo\u0161 Lou\u017eensk\u00fd<\/a>, Honza (76) Suda). Nap\u0159. So\u0148a P\u0159\u00edborsk\u00e1 (justXsi<\/a>, s p\u0159edn\u00e1\u0161kou o Quantified Self) p\u0159en\u00e1\u0161ela ji\u017e dopoledne a n\u00e1sledn\u011b u\u017e bu\u010f nebyla sama nijak aktivn\u00ed, nebo z\u00e1jem p\u0159edn\u00e1\u0161ej\u00edc\u00edch ut\u00e1hli jin\u00ed speak\u0159i.<\/p>\n

\"srovnani-uzivatelu\"<\/a><\/p>\n

Objevil se ale metodologick\u00fd h\u00e1\u010dek..<\/h2>\n

To, pro\u010d jsem p\u016fvodn\u011b d\u011blal t\u0159i kola t\u00e9hle anal\u00fdzy, m\u011blo je\u0161t\u011b jeden z\u00e1m\u011br – zjistit, jak se li\u0161\u00ed data, kter\u00e1 mi Twitter na vyhled\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00e9ho v\u00fdrazu „#nmi14 OR #nmi2014“ vr\u00e1t\u00ed. A rozd\u00edly byly zna\u010dn\u00e9.<\/p>\n

Pohled na mno\u017estv\u00ed tweet\u016f a u\u017eivatel\u016f bych ani ne\u0159e\u0161il, i kdy\u017e se v\u00fdrazn\u011b li\u0161\u00ed i p\u0159i stejn\u00e9m nastaven\u00ed anal\u00fdzy. Podle v\u0161eho jsem na limit Twitter API nedos\u00e1hl, ale nev\u00edm, jak to ov\u011b\u0159it (m\u00e1m za to, \u017ee by mi to \u0159eklo, a\u0165 si po\u010dk\u00e1m a pak by anal\u00fdza pokra\u010dovala). Kdy\u017e jsem se ale detailn\u011b d\u00edval do dat, zjistil jsem, \u017ee n\u011bkter\u00e9 tweety, kter\u00e9 byly v p\u0159edchoz\u00edm kole anal\u00fdzy, v dal\u0161\u00edm kole chyb\u011bly. A podle v\u0161eho to nesouviselo s \u010dasem.<\/p>\n

Rozhodl jsem se tedy v\u0161echny v\u00fdsledky spojit a odstranit duplicity (podle \u010dasu a URL tweetu). Celkem jsem tedy pracoval s tweety od 229 u\u017eivatel\u016f a celkov\u00fdm po\u010dtem 1 476 vazeb.<\/p>\n

\"nmi-prehled-uzivatelu-tweetujicich\"<\/a><\/p>\n

Kdo byl nejv\u011bt\u0161\u00edm propojovatelem tweetuj\u00edc\u00edch?<\/h2>\n

Z dat, kter\u00e1 z vyhled\u00e1v\u00e1n\u00ed na Twitteru m\u016f\u017eete vydolovat, lze z\u00edskat je\u0161t\u011b dal\u0161\u00ed informace. T\u0159eba o tom, kdo propojoval u\u017eivatele a klastry (skupiny u\u017eivatel\u016f) mezi sebou. P\u0159idal jsem je\u0161t\u011b pohled na metriku Betweeness Centrality<\/a>, kter\u00e1 pr\u00e1v\u011b d\u016fle\u017eitost z pohledu propojov\u00e1n\u00ed ukazuje. A v t\u00e9 n\u00e1m povysko\u010dil nad Josefa \u0160lerku pr\u00e1v\u011b Kombajn. Kdy\u017e se potom pod\u00edv\u00e1te na celou des\u00edtku lid\u00ed, je dost pravd\u011bpodobn\u00e9, \u017ee jich hodn\u011b budete zn\u00e1t.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Top 10 Users, Ranked by Betweenness Centrality<\/th>\nBetweenness Centrality<\/th>\n<\/tr>\n
vjkombajn<\/td>\n8199,69017<\/td>\n<\/tr>\n
josefslerka<\/td>\n7315,035735<\/td>\n<\/tr>\n
petrkou<\/td>\n5413,471901<\/td>\n<\/tr>\n
lubos<\/td>\n3792,952019<\/td>\n<\/tr>\n
ulmanaz<\/td>\n2875,336624<\/td>\n<\/tr>\n
hondzyk76<\/td>\n2361,282682<\/td>\n<\/tr>\n
zbiejczuk<\/td>\n2257,41149<\/td>\n<\/tr>\n
nminspiration<\/td>\n2156,623974<\/td>\n<\/tr>\n
petrandrysek<\/td>\n2039,116062<\/td>\n<\/tr>\n
zitbrno<\/td>\n1962,387521<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Nakonec by se tedy dalo \u0159\u00edct, \u017ee speake\u0159i m\u011bli ur\u010ditou v\u00fdhodou v z\u00edsk\u00e1v\u00e1n\u00ed sl\u00e1vy v podob\u011b retweet\u016f a mentions. Ale leto\u0161n\u00ed New Media Inspiration m\u016f\u017ee b\u00fdt d\u016fkazem toho, \u017ee se m\u016f\u017eete zviditelnit i p\u0159\u00ednosn\u00fdm p\u0159isp\u00edv\u00e1n\u00edm ve virtu\u00e1ln\u00ed vrstv\u011b konference. Napad\u00e1 m\u011b, \u017ee to m\u016f\u017ee b\u00fdt i dobr\u00e1 p\u0159\u00edle\u017eitost pro firmy, kter\u00e9 nemohou, nebo necht\u011bj\u00ed nap\u0159. do partnerstv\u00ed investovat. Ka\u017edop\u00e1dn\u011b nezapom\u00ednejte, \u017ee na Twitteru v\u00e1m nudn\u00e9 selfpromo rozhodn\u011b nevyjde, na rozd\u00edl od n\u011bkter\u00fdch jin\u00fdch \u010desk\u00fdch konferenc\u00ed.<\/p>\n

Metodologie anal\u00fdzy<\/h2>\n

Z\u00edsk\u00e1v\u00e1n\u00ed dat a anal\u00fdzu jsem mohl prov\u00e9st d\u00edky\u00a0NodeXL<\/a>. Data jsou v\u00fdsledkem vyhled\u00e1v\u00e1n\u00ed v\u00fdrazu „#nmi14 OR #nmi2014“ z 8.2.2014. Zaj\u00edmaly m\u011b aktivn\u00ed vazby mezi u\u017eivateli, kte\u0159\u00ed byli aktivn\u00ed na Twitteru v souvislosti s konferenc\u00ed – jako sign\u00e1l ozna\u010duj\u00edc\u00ed vazbu jsem vyu\u017eil tweety (pak jde o tzv. selfloop), mentions a retweety (vazba od u\u017eivatele A k u\u017eivateli B). V anal\u00fdze nejsou zahrnuty informace o tom, kdo koho sleduje.<\/p>\n

Z povahy anal\u00fdzy jde o vizualizaci s\u00edt\u011b\u00a0s orientac\u00ed (directed graph<\/a>).\u00a0Data byla vizualizov\u00e1na v NodeXL Fruchterman-Reingold algoritmem a clustrov\u00e1na algoritmem Clauset-Newman-Moore.<\/p>\n

New Media Inspiration se povedla<\/h2>\n

A nakonec to zhodnocen\u00ed – byl jsem p\u0159ekvapen\u00fd, \u017ee se mi l\u00edbilo v\u00edc p\u0159edn\u00e1\u0161ek ne\u017e minul\u00fd rok. I p\u0159es pomalej\u0161\u00ed start to pak m\u011blo drive. Hodn\u011b jsem ocenil, \u017ee jsem se nemusel moc rozhodovat o tom kam p\u016fjdu – program mi sedl tak\u00e9. Z pov\u00edd\u00e1n\u00ed ostatn\u00edch jsem nabyl dojmu, \u017ee se ob\u010das slab\u00e9 m\u00edsto objevilo, ale j\u00e1 se jim vyhnul. Tak\u017ee se t\u011b\u0161\u00edm na p\u0159\u00ed\u0161t\u00ed rok, mo\u017en\u00e1 u\u017e to napo\u010dtvrt\u00e9 vyjde s n\u011bjakou tou p\u0159edn\u00e1\u0161kou.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0158ekl jsem si, \u017ee m\u00edsto osobn\u00edho zhodnocen\u00ed toho, kdo byl na konferenci New Media Inspiration 2014 hot a kdo ne, p\u0159id\u00e1m n\u011bjak\u00fd nov\u00fd pohled – Social Network Analysis. V pr\u016fb\u011bhu dne jsem sledovat, kdo o konferenci tweetuje, kdo koho retweetuje a zmi\u0148uje ve sv\u00fdch tweetech, aby p\u0159i\u0161el na to, kdo p\u0159il\u00e1kal nejv\u011bt\u0161\u00ed pozornost. A proto\u017ee […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[16],"tags":[45,688,689,687,271,307,685,591,686],"yoast_head":"\nKdo si z\u00edskal nejv\u011bt\u0161\u00ed sl\u00e1vu na New Media Inspiration? - Honza P\u00e1v<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/honzapav.cz\/nova-media\/new-media-inspiration-social-network-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kdo si z\u00edskal nejv\u011bt\u0161\u00ed sl\u00e1vu na New Media Inspiration? - Honza P\u00e1v\" \/>\n<meta property=\"og:description\" content=\"\u0158ekl jsem si, \u017ee m\u00edsto osobn\u00edho zhodnocen\u00ed toho, kdo byl na konferenci New Media Inspiration 2014 hot a kdo ne, p\u0159id\u00e1m n\u011bjak\u00fd nov\u00fd pohled – Social Network Analysis. V pr\u016fb\u011bhu dne jsem sledovat, kdo o konferenci tweetuje, kdo koho retweetuje a zmi\u0148uje ve sv\u00fdch tweetech, aby p\u0159i\u0161el na to, kdo p\u0159il\u00e1kal nejv\u011bt\u0161\u00ed pozornost. 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V pr\u016fb\u011bhu dne jsem sledovat, kdo o konferenci tweetuje, kdo koho retweetuje a zmi\u0148uje ve sv\u00fdch tweetech, aby p\u0159i\u0161el na to, kdo p\u0159il\u00e1kal nejv\u011bt\u0161\u00ed pozornost. 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