{"id":6489,"date":"2012-11-19T20:37:24","date_gmt":"2012-11-19T19:37:24","guid":{"rendered":"http:\/\/honzapav.cz\/?p=6489"},"modified":"2020-10-04T12:39:00","modified_gmt":"2020-10-04T11:39:00","slug":"obama-romney-zpravodajstvi","status":"publish","type":"post","link":"https:\/\/honzapav.cz\/nova-media\/obama-romney-zpravodajstvi\/","title":{"rendered":"Obama vs. Romney v \u010desk\u00e9m zpravodajstv\u00ed na internetu"},"content":{"rendered":"<p>Prezidentsk\u00e9 volby v USA jsou v\u017edy zaj\u00edmav\u00fdm t\u00e9mat. Ty p\u0159edposledn\u00ed siln\u011b podpo\u0159ily hype kolem soci\u00e1ln\u00edch m\u00e9di\u00ed, na t\u011bch leto\u0161n\u00edch se mnoho zpravodajsk\u00fdch web\u016f a vlastn\u011b i provozovatel\u016f soci\u00e1ln\u00edch s\u00edt\u00ed a monitoring\u016f vy\u0159\u00e1dilo z pohledu vizualizac\u00ed dat. A tak zn\u011blo i zad\u00e1n\u00ed na\u0161eho \u00fakolu na @Stunome.<\/p>\n<p>V kr\u00e1tkosti bych v\u00e1m cht\u011bl p\u0159ibl\u00ed\u017eit t\u00fddenn\u00ed pr\u00e1ci, kterou jsme spolu s kolegy Orny Vitaiovou (@ornyv), Martinou Pokornou (@martinapokorna), Markem Bothou (@scottpilgrim88) a za podpory <a href=\"http:\/\/www.yeseter.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">data miningov\u00e9 platformy Yeseter<\/a> od <a href=\"http:\/\/captaworks.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Captaworks<\/a> (disclaimer na konci) ud\u011blali s c\u00edlem zjistit,\u00a0<strong>jak se \u010desk\u00e9 internetov\u00e9 zpravodajsk\u00e9 weby vyjad\u0159ovaly o prezidentsk\u00fdch kandid\u00e1tech.<!--more--><\/strong><\/p>\n<h2>Jak jsme postupovali?<\/h2>\n<p>Vyhledali jsme v\u0161echny \u010dl\u00e1nky z vybran\u00e9ho vzorku zpravodajsk\u00fdch web\u016f, kter\u00e9 obsahovaly kl\u00ed\u010dov\u00e1 slova &#8222;obama&#8220; nebo &#8222;romney&#8220;. Prohled\u00e1vali jsme iDnes.cz a Lidovky.cz (Mafry), iHned.cz (Economia), Novinky.cz (Seznam a Pr\u00e1vo) a Aktualne.cz (Centrum Holdings). Celkem jsme na\u0161li 253 \u010dl\u00e1nk\u016f.<\/p>\n<p>V t\u011bchto \u010dl\u00e1nc\u00edch jsme pak hledali hodnot\u00edc\u00ed v\u00fdrazy spojen\u00e9 s prezidentsk\u00fdmi kandid\u00e1ty. T\u011bch bylo celkem 180. U t\u011bchto hodnot\u00edc\u00edch v\u00fdraz\u016f jsme pot\u00e9 ur\u010dovali sentiment, tedy jakou tonalitu m\u011bl p\u0159\u00edsp\u011bvek.<\/p>\n<h2>Obama obl\u00edbencem Aktualne.cz a iHned.cz?<\/h2>\n<p>Obam\u016fv obraz byl z celkov\u00e9ho pohledu pozitivn\u011bj\u0161\u00ed a to docela v\u00fdrazn\u011b, ve srovn\u00e1n\u00ed s protikandid\u00e1tem.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6490\" title=\"celkovy-sentiment\" src=\"https:\/\/honzapav.cz\/wp-content\/files\/celkovy-sentiment-580x346.png\" alt=\"\" width=\"580\" height=\"346\" \/><\/p>\n<p>Pohled na r\u016fzn\u00e9 zpravodajsk\u00e9 weby je v\u0161ak o n\u011bco zaj\u00edmav\u011bj\u0161\u00ed. O Obamovi se nejv\u00edce pozitivn\u011b zmi\u0148oval iDnes.cz. Dalo by se ale \u0159\u00edct, \u017ee iDnes, podobn\u011b jako Novinky.cz, byl celkov\u011b vst\u0159\u00edcn\u00fd ke ob\u011bma kandid\u00e1t\u016fm. Romney to p\u011bkn\u011b schytal na iHned.cz a ani Lidovky ho ne\u0161et\u0159ily. Obama m\u011bl z pohledu negativn\u00edho sentimentu &#8222;navrch&#8220; jen jednou &#8211; na Novinky.cz, ale celkov\u00fd objem je relativn\u011b n\u00edzk\u00fd.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6491\" title=\"sentiment-zpravodajske-weby\" src=\"https:\/\/honzapav.cz\/wp-content\/files\/sentiment-zpravodajske-weby-580x330.png\" alt=\"\" width=\"580\" height=\"330\" \/><\/p>\n<h2>Jak bl\u00edzc\u00ed jsou si kandid\u00e1ti?<\/h2>\n<p>Do anal\u00fdzy jsme zanesli tak\u00e9 pohledu na bl\u00edzkost r\u016fzn\u00fdch v\u00fdraz\u016f k jednotliv\u00fdm kandid\u00e1t\u016fm. K tomu jsme vyu\u017eili <a href=\"http:\/\/nodexl.codeplex.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">NodeXL, dopln\u011bk pro MS Excel, kter\u00fd dok\u00e1\u017ee vizualizovat vazby mezi uzly v s\u00edti<\/a>. Jako vazbu jsme si vybrali vztah mezi ozna\u010duj\u00edc\u00edm hodnot\u00edc\u00edm v\u00fdrazem a ozna\u010dovan\u00fdm kandid\u00e1tem. Pokud se n\u011bkter\u00fd hodnot\u00edc\u00ed v\u00fdraz objevoval v\u00edcekr\u00e1t, p\u0159evedli jsme tuto duplikaci na vy\u0161\u0161\u00ed v\u00e1hu vazby (kter\u00e1 ale ve vizualizaci nen\u00ed).<\/p>\n<p>Velikost jednotliv\u00fdch uzl\u016f je d\u00e1na jeho propojenost\u00ed v s\u00edti (<a href=\"http:\/\/en.wikipedia.org\/wiki\/Centrality#Degree_centrality\" target=\"_blank\" rel=\"noopener noreferrer\">degree centrality<\/a>). Plat\u00ed, \u017ee \u010d\u00edm v\u011bt\u0161\u00ed je uzel, t\u00edm v\u00edce je propojen\u00fd. V\u00fdsledn\u00fd graf nen\u00ed p\u0159\u00edli\u0161 p\u0159ehledn\u00fd a to hlavn\u011b z jednoho d\u016fvodu &#8211; je p\u0159\u00edli\u0161 mnoho r\u016fzn\u00fdch v\u00fdraz\u016f a t\u00edm p\u00e1dem m\u00e1lo prvk\u016f, kter\u00e9 jsou v\u00edce propojeny s kandid\u00e1ty. M\u00edt trochu v\u00edce \u010dasu, ur\u010dit\u011b st\u00e1lo za to hodnot\u00edc\u00ed v\u00fdrazy trochu pro\u010distit nebo kategorizovat. V\u00fdsledek posu\u010fte sami.<\/p>\n<p><a href=\"https:\/\/honzapav.cz\/wp-content\/files\/obama_romney_graph.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6493\" title=\"obama_romney_graph\" src=\"https:\/\/honzapav.cz\/wp-content\/files\/obama_romney_graph-580x323.png\" alt=\"\" width=\"580\" height=\"323\" \/><\/a><\/p>\n<p>Jeden zaj\u00edmav\u00fd, av\u0161ak ne \u00fapln\u011b p\u0159ekvapiv\u00fd, pohled nab\u00edz\u00ed wordcloud. Zat\u00edmco Obama byl zmi\u0148ov\u00e1n hlavn\u011b jako &#8222;prezident&#8220;, u Romneyho se objevovalo v\u00edce r\u016fzn\u00fdch v\u00fdraz\u016f s vysokou frekvenc\u00ed.<\/p>\n<p><a href=\"https:\/\/honzapav.cz\/wp-content\/files\/obama-vs-romney-wordcloud.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6494\" title=\"obama-vs-romney-wordcloud\" src=\"https:\/\/honzapav.cz\/wp-content\/files\/obama-vs-romney-wordcloud-580x290.png\" alt=\"\" width=\"580\" height=\"290\" \/><\/a><\/p>\n<p>Digital Humanities vn\u00e1\u0161ej\u00edc\u00ed do humanitn\u00edch v\u011bd relativn\u011b exaktn\u00ed metody mohou \u010dasto nab\u00eddnout zaj\u00edmav\u00fd pohled na situaci, pohled, kter\u00fd bychom standardn\u011b nezachytili. Na druhou stranu si mus\u00edme d\u00e1vat pozor na interpretaci poznatk\u016f. Mysl\u00edm, \u017ee nap\u0159\u00edklad nelze soudit, \u017ee by m\u011bl iHned.cz n\u011bjak\u00fd probl\u00e9m s republik\u00e1ny (aby to bylo dostate\u010dn\u011b p\u0159ehnan\u00e9).<\/p>\n<p><em>Disclaimer 1:\u00a0Data od Captaworks jsme dostali v\u00fdm\u011bnou za zm\u00ednku v metodologii tohoto \u010dl\u00e1nku. Nav\u00edc p\u0159edstava, \u017ee bychom ty \u010dl\u00e1nky hledali a ukl\u00e1dali ru\u010dn\u011b, d\u011bs\u00ed nejenom m\u011b.<\/em><\/p>\n<p><em>Disclaimer 2: Captaworks je dodavatelem data miningov\u00e9ho \u0159e\u0161en\u00ed Yeseter, kter\u00fd vyu\u017e\u00edv\u00e1me v MEC, kde pracuji. To pro \u00faplnou transparentnost.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prezidentsk\u00e9 volby v USA jsou v\u017edy zaj\u00edmav\u00fdm t\u00e9mat. Ty p\u0159edposledn\u00ed siln\u011b podpo\u0159ily hype kolem soci\u00e1ln\u00edch m\u00e9di\u00ed, na t\u011bch leto\u0161n\u00edch se mnoho zpravodajsk\u00fdch web\u016f a vlastn\u011b i provozovatel\u016f soci\u00e1ln\u00edch s\u00edt\u00ed a monitoring\u016f vy\u0159\u00e1dilo z pohledu vizualizac\u00ed dat. A tak zn\u011blo i zad\u00e1n\u00ed na\u0161eho \u00fakolu na @Stunome. V kr\u00e1tkosti bych v\u00e1m cht\u011bl p\u0159ibl\u00ed\u017eit t\u00fddenn\u00ed pr\u00e1ci, kterou jsme [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[16],"tags":[146,714,348,405,456,493,507,535,679],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Obama vs. Romney v \u010desk\u00e9m zpravodajstv\u00ed na internetu - Honza P\u00e1v<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/honzapav.cz\/nova-media\/obama-romney-zpravodajstvi\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Obama vs. Romney v \u010desk\u00e9m zpravodajstv\u00ed na internetu - Honza P\u00e1v\" \/>\n<meta property=\"og:description\" content=\"Prezidentsk\u00e9 volby v USA jsou v\u017edy zaj\u00edmav\u00fdm t\u00e9mat. Ty p\u0159edposledn\u00ed siln\u011b podpo\u0159ily hype kolem soci\u00e1ln\u00edch m\u00e9di\u00ed, na t\u011bch leto\u0161n\u00edch se mnoho zpravodajsk\u00fdch web\u016f a vlastn\u011b i provozovatel\u016f soci\u00e1ln\u00edch s\u00edt\u00ed a monitoring\u016f vy\u0159\u00e1dilo z pohledu vizualizac\u00ed dat. A tak zn\u011blo i zad\u00e1n\u00ed na\u0161eho \u00fakolu na @Stunome. V kr\u00e1tkosti bych v\u00e1m cht\u011bl p\u0159ibl\u00ed\u017eit t\u00fddenn\u00ed pr\u00e1ci, kterou jsme [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/honzapav.cz\/nova-media\/obama-romney-zpravodajstvi\/\" \/>\n<meta property=\"og:site_name\" content=\"Honza P\u00e1v\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/honza.pav\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/honza.pav\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-19T19:37:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-04T11:39:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/honzapav.cz\/wp-content\/files\/celkovy-sentiment-580x346.png\" \/>\n<meta name=\"author\" content=\"Honza P\u00e1v\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@honzapav\" \/>\n<meta name=\"twitter:site\" content=\"@honzapav\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Honza P\u00e1v\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/honzapav.cz\/nova-media\/obama-romney-zpravodajstvi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/honzapav.cz\/nova-media\/obama-romney-zpravodajstvi\/\"},\"author\":{\"name\":\"Honza P\u00e1v\",\"@id\":\"https:\/\/honzapav.cz\/#\/schema\/person\/68fc692923b962261c54b6c4f03f9928\"},\"headline\":\"Obama vs. Romney v \u010desk\u00e9m zpravodajstv\u00ed na internetu\",\"datePublished\":\"2012-11-19T19:37:24+00:00\",\"dateModified\":\"2020-10-04T11:39:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/honzapav.cz\/nova-media\/obama-romney-zpravodajstvi\/\"},\"wordCount\":696,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/honzapav.cz\/#\/schema\/person\/68fc692923b962261c54b6c4f03f9928\"},\"image\":{\"@id\":\"https:\/\/honzapav.cz\/nova-media\/obama-romney-zpravodajstvi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/honzapav.cz\/wp-content\/files\/celkovy-sentiment-580x346.png\",\"keywords\":[\"digital humanitities\",\"Internet\",\"m\u00e9dia\",\"obama\",\"prezidentsk\u00e9 volby usa\",\"romney\",\"sentiment\",\"social network analysis\",\"zpravodajstv\u00ed\"],\"articleSection\":[\"Nov\u00e1 m\u00e9dia\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/honzapav.cz\/nova-media\/obama-romney-zpravodajstvi\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/honzapav.cz\/nova-media\/obama-romney-zpravodajstvi\/\",\"url\":\"https:\/\/honzapav.cz\/nova-media\/obama-romney-zpravodajstvi\/\",\"name\":\"Obama vs. Romney v \u010desk\u00e9m zpravodajstv\u00ed na internetu - 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