{"id":6480,"date":"2012-11-05T23:05:45","date_gmt":"2012-11-05T22:05:45","guid":{"rendered":"http:\/\/honzapav.cz\/?p=6480"},"modified":"2012-11-05T23:05:45","modified_gmt":"2012-11-05T22:05:45","slug":"co-je-to-semiotika-pinterest","status":"publish","type":"post","link":"https:\/\/honzapav.cz\/nova-media\/co-je-to-semiotika-pinterest\/","title":{"rendered":"Co je to s\u00e9miotika a pro\u010d se hod\u00ed, kdy\u017e zkoum\u00e1te Pinterest?"},"content":{"rendered":"<p>S\u00e9miotika je podle Wikipedie &#8222;<a href=\"http:\/\/cs.wikipedia.org\/wiki\/S%C3%A9miotika\" target=\"_blank\">nauka o znakov\u00fdch syst\u00e9mech<\/a>&#8222;. A\u010d je pojem velmi p\u011bkn\u011b vysv\u011btlen a dozv\u00edte se tak\u00e9 o hlavn\u00edch p\u0159edstavitel\u00edch, \u017e\u00e1dn\u00fd velk\u00fd z\u00e1jem ve mn\u011b nikdy nevyvol\u00e1val. A to jsem se se s\u00e9miotikou setk\u00e1v\u00e1m b\u011bhem p\u0159edn\u00e1\u0161ek ka\u017ed\u00fd rok. Nikdy jsem si n\u011bjak nebyl schopn\u00fd uv\u011bdomit, k \u010demu by se mi mohla hodit (s v\u00fdjimkou anal\u00fdzy medi\u00e1ln\u00edch obsah\u016f).\u00a0A\u017e do t\u00e9 doby, ne\u017e jsem minul\u00fd t\u00fdden pot\u0159eboval rozebrat Pinterest.<!--more--><\/p>\n<p>Jak \u0159\u00edk\u00e1 @josefslerka, s\u00e9miotika je hlavn\u011b metodologie. To, \u017ee je nej\u010dast\u011bji spojov\u00e1na se studiem jazyka, je mo\u017en\u00e1 trochu \u0161koda, proto\u017ee zkoum\u00e1n\u00ed jazyka jako slo\u017eit\u00e9ho znakov\u00e9ho syst\u00e9mu, je i na m\u016fj vkus p\u0159\u00edli\u0161 abstraktn\u00ed.<\/p>\n<p>Naopak existuj\u00ed znakov\u00e9 syst\u00e9my, kter\u00e9 jsou jednodu\u0161\u0161\u00ed. T\u0159eba soci\u00e1ln\u00ed s\u00ed\u0165 je tak\u00e9 mo\u017en\u00e9 vn\u00edmat jako znakov\u00fd syst\u00e9m. Proto, kdy\u017e jsem minul\u00fd t\u00fdden zji\u0161\u0165oval, k \u010demu by se dal vyu\u017e\u00edt Pinterest a pro\u010d je tak popul\u00e1rn\u00ed, sna\u017eil jsem se rozlo\u017eit to, co mohou u\u017eivatel\u00e9 s Pinterestem d\u011blat, na co nejmen\u0161\u00ed mo\u017en\u00e9 jednotky.<\/p>\n<p>U ka\u017ed\u00e9 jsem se pak sna\u017eil pochopit, jak ji u\u017eivatel\u00e9 mohou vn\u00edmat. Jakou roli hraj\u00ed jednotliv\u00e9 prvky Pinterestu a jak mohou ovliv\u0148ovat zp\u016fsob, jak\u00fdm s n\u00edm u\u017eivatel\u00e9 interaguj\u00ed. \u00a0Obliba Pinterestu je mo\u017en\u00e1 zp\u016fsobena pr\u00e1v\u011b jednoduchost\u00ed, se kterou auto\u0159i implementovali nejen metaforu n\u00e1st\u011bnky a princip p\u0159ip\u00edn\u00e1n\u00ed o obr\u00e1zk\u016f na n\u00e1st\u011bnky (&#8222;pinning&#8220;), ale i ov\u011b\u0159en\u00e9 znaky ze dvou popul\u00e1rn\u00edch s\u00edt\u00ed: repin (v podstat\u011b retweet), like, mention a hashtagy.<\/p>\n<p>Dovol\u00edm si tvrdit, \u017ee pr\u00e1v\u011b tyto \u010dty\u0159i akce jsou jedny z neust\u00e1len\u011bj\u0161\u00ed v oblasti soci\u00e1ln\u00edch s\u00edt\u00ed. Retweetem d\u00e1v\u00e1te kudos autorovi tweetu a p\u0159epos\u00edl\u00e1te obsah sv\u00fdm follower\u016fm. Like d\u00e1v\u00e1te, pokud v\u00e1s obsah p\u0159\u00edsp\u011bvku na Facebooku zaujme, ale nemus\u00ed se v\u00e1m p\u0159\u00edmo &#8222;l\u00edbit&#8220;. Mention by se dalo obrazn\u011b p\u0159elo\u017eit jako &#8222;odpov\u011b\u010f&#8220;. A hashtag ustavuje t\u00e9ma, kontext.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6482\" title=\"pinterest_moznosti_vyuziti\" src=\"https:\/\/honzapav.cz\/wp-content\/files\/pinterest_moznosti_vyuziti-580x404.png\" alt=\"\" width=\"580\" height=\"404\" \/><\/p>\n<p>Pinterest m\u00e1 mo\u017en\u00e1 vy\u0161lapanou cestu d\u00edky FB a Twitteru. Mo\u017en\u00e1 jste \u010detli, \u017ee <a href=\"http:\/\/thenextweb.com\/twitter\/2012\/10\/23\/twitter-testing-the-terms-like-and-star-instead-of-favorite-with-a-limited-set-of-users-on-twitter-com\/\" target=\"_blank\">Twitter pr\u00e1v\u011b testuje nov\u00e9 n\u00e1zvy<\/a> pro funkci, kter\u00e1 je v sou\u010dasnosti nazv\u00e1na &#8222;Favorite&#8220; &#8211; mo\u017en\u00e1 ji nahrad\u00ed &#8222;Like&#8220; nebo &#8222;Star&#8220;. Ka\u017ed\u00e9 z t\u011bchto ozna\u010den\u00ed ovlivn\u00ed zp\u016fsob, jak\u00fdm bude tato funkce vyu\u017eita.<\/p>\n<p>Mohlo by v\u00e1s te\u010f napadnout, pro\u010d tedy nen\u00ed Google+ v\u00fdrazn\u011b pou\u017e\u00edvan\u011bj\u0161\u00ed ne\u017e aktu\u00e1ln\u011b je. Je p\u0159\u00edli\u0161 slo\u017eit\u00fd?\u00a0Pinterest b\u00fdv\u00e1 vychvalov\u00e1n za jednoduch\u00e9 u\u017eivatelsk\u00e9 rozhran\u00ed. M\u011b osobn\u011b se l\u00edb\u00ed, jak oslovuje u\u017eivatele, velmi jemn\u011b rad\u00ed u\u017eivatel\u016fm co a kde mohou ud\u011blat. A tak d\u00e1le.<\/p>\n<p>S\u00e9miotika je v p\u0159\u00edpad\u011b t\u00e9to anal\u00fdzy r\u00e1mec, do kter\u00e9ho pat\u0159\u00ed pozn\u00e1v\u00e1n\u00ed znak\u016f a jejich v\u00fdznam\u016f v r\u00e1mci soci\u00e1ln\u00ed s\u00edt\u011b a snaha o pochopen\u00ed vztahu znak\u016f a u\u017eivatel\u016f s\u00edt\u011b. P\u0159izn\u00e1v\u00e1m, \u017ee je to cel\u00e9 trochu zjednodu\u0161en\u00e9. Na druhou stranu je to alespo\u0148 n\u011bjak\u00fd zp\u016fsob, jak systematicky k soci\u00e1ln\u00edm s\u00edt\u00edm p\u0159istupovat.<\/p>\n<p>A pokud v\u00e1s zaj\u00edm\u00e1, kam a\u017e jsem se v anal\u00fdze dostal, koukn\u011bte <a href=\"http:\/\/mecinteraction.cz\/index.php\/socialni-site\/pinterest-pro-firmy\/\" target=\"_blank\">na prezentaci o vyu\u017eit\u00ed Pinterestu<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00e9miotika je podle Wikipedie &#8222;nauka o znakov\u00fdch syst\u00e9mech&#8222;. A\u010d je pojem velmi p\u011bkn\u011b vysv\u011btlen a dozv\u00edte se tak\u00e9 o hlavn\u00edch p\u0159edstavitel\u00edch, \u017e\u00e1dn\u00fd velk\u00fd z\u00e1jem ve mn\u011b nikdy nevyvol\u00e1val. A to jsem se se s\u00e9miotikou setk\u00e1v\u00e1m b\u011bhem p\u0159edn\u00e1\u0161ek ka\u017ed\u00fd rok. Nikdy jsem si n\u011bjak nebyl schopn\u00fd uv\u011bdomit, k \u010demu by se mi mohla hodit (s v\u00fdjimkou [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[16],"tags":[45,432,506,550,674],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Co je to s\u00e9miotika a pro\u010d se hod\u00ed, kdy\u017e zkoum\u00e1te Pinterest? - Honza P\u00e1v<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/honzapav.cz\/nova-media\/co-je-to-semiotika-pinterest\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co je to s\u00e9miotika a pro\u010d se hod\u00ed, kdy\u017e zkoum\u00e1te Pinterest? - Honza P\u00e1v\" \/>\n<meta property=\"og:description\" content=\"S\u00e9miotika je podle Wikipedie &#8222;nauka o znakov\u00fdch syst\u00e9mech&#8222;. 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