{"id":3749,"date":"2012-06-04T10:11:44","date_gmt":"2012-06-04T08:11:44","guid":{"rendered":"http:\/\/honzapav.cz\/?p=3749"},"modified":"2020-10-04T13:18:18","modified_gmt":"2020-10-04T12:18:18","slug":"spolecne-proti-clicktivismu-skutecne","status":"publish","type":"post","link":"https:\/\/honzapav.cz\/internet\/spolecne-proti-clicktivismu-skutecne\/","title":{"rendered":"Spole\u010dn\u011b proti clicktivismu. Skute\u010dn\u011b?"},"content":{"rendered":"

Od OWSI workshopu<\/a> u\u017e ub\u011bhla p\u011bkn\u00e1 doba a jako bumerang se mi vrac\u00ed jeden motiv, kter\u00fd jsme \u0159e\u0161ili – clicktivismus<\/a>. Na internetu a dnes hlavn\u011b na soci\u00e1ln\u00edch s\u00edt\u00edch dok\u00e1\u017e\u00ed kampan\u011b zapojit mnoho lid\u00ed, \u201caktivisti se v\u0161ak bou\u0159\u00ed\u201d, proto\u017ee nejde o prav\u00fd aktivismus, ale chlubiv\u00e9 klik\u00e1n\u00ed na tla\u010d\u00edtka. Nap\u0159\u00edklad milovan\u00e1 a z\u00e1rove\u0148 prokl\u00ednan\u00e1 kampa\u0148 #Kony2012<\/a>. Zni\u010dily soci\u00e1ln\u00ed s\u00edt\u011b aktivismus?<\/p>\n

Za prv\u00e9 je t\u0159eba si \u0159\u00edct, jak\u00e1 jsou o\u010dek\u00e1v\u00e1n\u00ed od soci\u00e1ln\u00edch s\u00edt\u00ed – chceme verbovat aktivisty? Pak bude kampa\u0148 vypadat jinak, ne\u017e kdy\u017e budeme sb\u00edrat podporu ve\u0159ejnosti. Sb\u00edr\u00e1me-li podporu ve\u0159ejnost, z medi\u00e1ln\u00edho pohledu n\u00e1m jde o z\u00e1sah co nejv\u011bt\u0161\u00edho relevantn\u00edho mno\u017estv\u00ed lid\u00ed. Kdy\u017e sb\u00edr\u00e1me aktivisty, je to sp\u00ed\u0161e v\u00fdb\u011br konkr\u00e9tn\u00edch jedinc\u016f. A to hodn\u011b m\u011bn\u00ed.<\/p>\n

\"aktivista\"<\/p>\n

[activistpost.com<\/a>]<\/p>\n

Petice a soci\u00e1ln\u00ed s\u00edt\u011b<\/h2>\n

Zkus\u00edme si na p\u0159\u00edkladu uk\u00e1zat jeden paradox. P\u0159edstavte si, \u017ee d\u011bl\u00e1te pap\u00edrovou (offline) petici. Vylezete p\u0159ed autobus\u00e1k s lavic\u00ed ze \u0161koln\u00edch let a za\u010dnete sb\u00edrat podpisy. Lid\u00e9 chod\u00ed, podepisuj\u00ed se (a moc ne\u010dtou) a vy m\u00e1te za dva dny spln\u011bno. 5000 podpis\u016f je va\u0161ich. Pova\u017eujete t\u011bch 5000 podepsan\u00fdch za aktivisty?<\/p>\n

Vemte v \u00favahu kampa\u0148, kde opravdu sta\u010d\u00ed kliknout a m\u00e1te jako neaktivista spln\u011bno. Ano, nen\u00ed f\u00e9r se kasat, \u017ee v\u00e1s zaj\u00edmaj\u00ed \u017e\u00edzniv\u00e9 d\u011bti v Africe, kdy\u017e si budete st\u00e1le kupovat balenou vodu. Jak\u00fd je ale rozd\u00edl mezi prvn\u00ed situac\u00ed (podpisem) a aktivitou na soci\u00e1ln\u00edch s\u00edt\u00edch?<\/p>\n

Na soci\u00e1ln\u00edch s\u00edt\u00edch je aktivita neaktivisty vid\u011bt u dal\u0161\u00edch lid\u00ed, kte\u0159\u00ed se t\u00edm o kampani dozv\u00ed. A pokud se zapoj\u00ed, dozv\u00ed se o tom dal\u0161\u00ed. A tak d\u00e1le. O podpisech asi moc vypr\u00e1v\u011bt nebudete (pokud v\u00e1m p\u0159ed va\u0161\u00ed novostavbou na hypot\u00e9ku nestav\u00ed \u017eelezni\u010dn\u00ed koridor).<\/p>\n

Chci fanou\u0161ky-aktivisty<\/h2>\n

Kdy\u017e vyu\u017e\u00edv\u00e1te soci\u00e1ln\u00ed m\u00e9dia, je va\u0161\u00edm c\u00edlem nej\u010dast\u011bji z\u00edsk\u00e1n\u00ed po\u010dtu fanou\u0161k\u016f. Nen\u00ed pak zvl\u00e1\u0161tn\u00ed divit se, \u017ee se s rostouc\u00edm po\u010dtem fanou\u0161k\u016f \u201cm\u00edra aktivismu\u201d p\u0159\u00edmo \u00fam\u011brn\u011b nezved\u00e1? Je to op\u011bt stejn\u00e9, jako kdy\u017e si stoupnete na V\u00e1clav\u00e1k a za\u010dnete verbovat aktivisty. Jak\u00e1 bude va\u0161e \u00fasp\u011b\u0161nost?<\/p>\n

Je hrozn\u011b jednoduch\u00e9 nad\u00e1vat na clicktivismus (nebo slacktivism<\/a>, chcete-li). Zkuste se na to ale pod\u00edvat z v\u00fd\u0161ky. Nen\u00ed to t\u0159eba t\u00edm, jak stav\u00edme kampan\u011b? Chov\u00e1n\u00ed lid\u00ed v\u017edy ovlivn\u00ed prost\u0159ed\u00ed a pokud jim jako c\u00edl nastav\u00edte, aby se stali fanou\u0161ky, stanou se fanou\u0161ky. Nic v\u00edc, nic m\u00ed\u0148.<\/p>\n

Mal\u00e9 p\u0159ekv\u00e1pko nakonec – je jedno, jestli hled\u00e1te aktivisty, nebo brand lovery. Je to podobn\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Od OWSI workshopu u\u017e ub\u011bhla p\u011bkn\u00e1 doba a jako bumerang se mi vrac\u00ed jeden motiv, kter\u00fd jsme \u0159e\u0161ili – clicktivismus. Na internetu a dnes hlavn\u011b na soci\u00e1ln\u00edch s\u00edt\u00edch dok\u00e1\u017e\u00ed kampan\u011b zapojit mnoho lid\u00ed, \u201caktivisti se v\u0161ak bou\u0159\u00ed\u201d, proto\u017ee nejde o prav\u00fd aktivismus, ale chlubiv\u00e9 klik\u00e1n\u00ed na tla\u010d\u00edtka. Nap\u0159\u00edklad milovan\u00e1 a z\u00e1rove\u0148 prokl\u00ednan\u00e1 kampa\u0148 #Kony2012. Zni\u010dily […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[22],"tags":[114,392,393,397,399,521],"yoast_head":"\nSpole\u010dn\u011b proti clicktivismu. 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